We wear Denim to stand with survivors and challenge victim-blaming.
Clothing NEVER causes abuse.
Responsibility always lies with the perpetrator.
Join us. Wear Denim. Start Conversations. The development of Denim Day began in Italy in 1992, when an 18-year-old girl was raped by her driving instructor. Initially, the perpetrator was convicted of indecent exposure in a public place, but after an appeal by the Survivor, he was convicted of all charges and sentenced to jail. However, a few years later, the perpetrator appealed his conviction and the Italian Supreme Court overturned the rape charge, arguing that the victim’s tight jeans implied consent, as she must have helped remove them.